Sheep to Shop

Devold of Norway

Sheep to Shop

This project was a part of Devold of Norway's international Sheep to Shop campaign, which delivers the “full traceability and transparency” Devold have promised customers since 1853. We spent a week farm-hopping New Zealand’s South Island, capturing the beginning of Devold’s Merino wool production journey, to share with their customers. We learned about the quality and sustainability of Merino Wool as a product, and were blown away by the passion and pride of the farmers who produce it.

Producer
Luke kneller

Film
Lucas Wilkinson

Edit
Lucas Wilkinson

Photography
Mark Clinton